Safeway Safety Step, LLC (“Safeway”) announced and unveiled its new rebranding campaign and website. The Company, which specializes in developing innovative and affordable bath accessibility products, will be marketed as CleanCut, The Tub Modification Experts!

According to Company President Chris Stafford, “The CleanCut brand accurately represents who we are as an organization, as well as our process of “cutting out” sections of existing bathtubs to provide accessibility”.

Stafford added that the Company name change to CleanCut was a small sample of its overall marketing efforts. “Our goal of developing the Company name was to serve as a foundation for the much larger project of developing a new website that better told our story and more easily explained both how our products work and the value proposition for our customers.” For more information, visit CleanCut’s website at


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